Goals That Deliver Results – Set And Pursue Four Types Of Goals To Achieve Champion Results
By Jon L Iveson

When I interact with corporate and individual clients, I find that the vast majority of people understand and truly believe in the power of goal setting. However, most people do not effectively implement goal setting in their life and business to create champion results and build champion relationships. The gap is in the application of the goal setting process, not the knowledge and understanding of it.

Thus, I want to provide you with a recipe for applying the goal setting process to create greater results, fulfillment, and reward in your life and organization. Proper implementation requires a certain amount of your time, energy, and focus, but the results are worth it. This required time, energy, and focus is just a small fraction of the time, energy, and focus available to us all any given day, week, month, or year.

The Four Types of Goals that Deliver Results

1. Set Life goals – Mark Victor Hansen suggests that we should all have many goals, not just a few. I resisted this idea at first but have come to realize the power of having many life goals. Mark Victor Hansen specifically recommends 101 life goals. As Former College Football Coach Lou Holtz says “If you’re bored with life – you don’t get up every morning with a burning desire to do things – you don’t have enough goals.” These long-range life goals are the Magnetic Force in your life.

Your life goals define the mountain summit for your life. Jim Collins’ concept of the Big Hairy Audacious Goal (BHAG) provides the same for organizations. These goals represent the achievements and contributions you and your company wish to make in this world. You life goals should be grand and inspiring! They have the capability of magnetically pulling you out of a rut or challenge and help you find a way forward. I often recommend that people start the process of setting life goals by completing my Lifetime Contribution Award exercise.

2. Use 3 to 7 year goals as targets in the right areas of your life and business. These are your targets or intermediate goals that act as rubber bands in pulling you forward. They must be set correctly in order to create the right tension, but not break you. These intermediate goals are the Physical Pull in your life.

These 3 to 7 year goals function as base camps on your journey to reach your mountain’s summit. These goals are not simply extensions of your current reality. Yet, they are inspiring challenges within your sight that pull you forward. They help guide you and your organization as you seek new knowledge and implement new ways of being. These goals help you to expand your boundaries of acceptable risk on your journey.

3. Set short-term SMART goals to extend your current reality. SMART goals are Specific, Motivating, Measurable, Attainable, Relevant, and Time-bound. These drivers are extensions and improvements of the current reality and create believe in and momentum for growth. These SMART goals are the Physical Push or Drive in your life.

Too often, I find people and organizations just focus on short-term goals. Short-term goals alone are only so effective. Thus, many people get frustrated with their goal setting process. When short-term goals are SMARTly set and used in conjunction with the other three types of goals, people gain renewed excitement about the power of goals and the goal setting process.

4. Leverage the Breakthrough Goal to generate new energy, thinking, ideas, and improvements. The breakthrough goal is neither a linear extension of the past nor is it a linear projection to the future long-term goals or future vision. It is the opportunity to tap potential or build capacity to create Magic for the organization or individual. The breakthrough goal is about creating POWER that amplifies the force of the other goals.

Periodic breakthrough goals create magic through the Power of Compound Interest and the Power of Exponential Growth. It is the consistent setting and pursuing of periodic Right ENERGY Breakthrough Goals that we appropriately focus time, energy, and effort to deliver interest beyond the principal of our SMART goals. Over time, this compounding effect will lead us to find our X-factor that results in exponential growth.


The true power of goal setting comes when you set four types of goals. These four types of goals should be aligned to create right results for you and your organization. Make the commitment now to create enough margin in your life during the next several weeks to set these four types of goals. Then, be steadfast in spending a small fraction of your time, energy, and focus in working those goals to create Champion Results and build Champion Relationships!

About the Author:
The Champion’s Coach, Jon L. Iveson, Ph.D. has spent much of the last twenty years learning, applying and teaching the components, strategies, and tactics of champions. Jon’s coaching programs help people create Champion Results and build Champion Relationships using his ENERGIZING goal setting process http://www.learningtobeachampion.com/coaching-main.htm To receive a FREE copy of 36 Powerful Leadership Questions that Champions use to fuel their BREAKTHROUGHS, visit http://www.ChampionQuestions.com

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